Paper Topic:

“…many public relations [corporate communication] professionals

PRODUCTION AND DISSEMINATION OF

COMMUNICATION MESSAGES IN ORGANIZATIONS

Introduction The primary objective of communication is to convey a message to its intended recipient in an explicit and unequivocal manner To engage in this activity entails effort both from the maker /sender of the message and the receiver . Apparently , this is a process that can be weighed down by different types of errors , with messages often misinterpreted by the recipient . When such errors are not spotted and identified or if they are recognized but not addressed , they can cause enormous confusion , create

chaos , waste efforts and generate missed opportunities . As it is , by effectively getting the message across thoughts and ideas are likewise conveyed effectively . However , when these are not successfully transmitted , the thoughts and ideas that have been passed on do not necessarily reflect the original message , thereby initiating a communications breakdown and creating obstructions that stand in the way of the goals that have been initially set out

Despite increasing significance placed on communication skills , many individuals continue to struggle , unable to communicate their thoughts and ideas effectively - whether in verbal or written manner . This lack of ability makes it practically grueling for them to compete successfully in the workplace and consequently making it tough for them to pursue a smooth career development path . In the same manner that poor communication techniques and practices hinder an individual from climbing on the corporate ladder , business firms are likewise obstructed from obtaining their objectives when there is inappropriate creation and production of messages and where the methods of its dissemination are unsuitable either for its intended receiver or to the kind of messages being produced

In essence , getting the message across is imperative for individuals and for organizations to move forward . To attain this , one must understand what the message is , what kind of audience the message is being sent to how the message is being sent and how it will be perceived

Corporate Communications In general terms , corporate communication refers to that process of smoothing the progress of information and knowledge exchanges with internal groups and individuals who have direct relationships with an organization , be it a business firm or a private non-profit entity . It involves internal communications management from the perspective of sharing knowledge and decisions from the top of the organization down to its employees , suppliers , investors and partners On the other hand , from an outside point of view , it deals with the more extensive audience of an organization involving individuals and institutions who request corporate information for such purposes as product reviews and comparisons , obtain details on shipping , pricing and career opportunities , among other things . Therefore , in organizations , communication systems act as store houses ' stockpiling numerous interconnected systems and individuals who require intricate synchronization within and between organizations , collaboration among those who possess information and those who demand information (Balmer and Gray 2000 Kiriakidou and Millward 2000

Along with this complicated balance of organizations , information owners and information seekers , corporate communication can further be expressed along four...

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