Paper Topic:

psychologic analysis

Psychological Analysis of Lay 's Advertisements

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Psychological Analysis of Lay 's Advertisements

Happiness is contagious . According to Dr . Nicholas Christakis and James Fowler , happiness has a contagious effect on people (Park , 2008 ) These Harvard social scientists announced that 'emotions can pass among a network of people up to three degrees of separation away (Park , 2008 This proves the claim that happiness is contagious . Because of that happiness becomes a common them in marketing . Incorporating happiness in selling and promoting products helps in securing the product 's success

This is because people are more attracted to positive and happy things rather than the gloomy and lonely . Positive mood induces happiness , that is according to the . According to George Ortega , Happiness is commonly understood to be a fundamental goal in life (Ortega , 2009 ) To prove this he adds that respondents in England confess that happiness is the most essential element to achieve a quality life (Ortega , 2009 ) The marketers make it a point to specifically discover the desires of the consumers . Happiness draws people 's interests that is why many advertisements today use happiness as their selling theme . Ortega explains saying that

A more extensive and authoritative body of happiness increase experiments would likely encourage businesses to take notice and offer happiness increase instruction as a product , in a manner similar to how health spas offer fitness as a product , and government to use published methodologies as blueprints by which to develop happiness increase courses for school curriculum . (Ortega...

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