mokoi

Marketing Practices in the Fashion Industry

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Customer Inserts Tutor 's Name (30 , July , 2009

CONTENTS

Introduction

Pro

Identification of international markets

International marketing intelligence

Market Research

Country of Origin Influence

Matching products to markets

Market Potential

Primary investigation of the external environment factors

Preliminary investigation of external environmental factors

Marketing Variables

Competition Criteria

Country market choice

Market-Portfolio Mix

SWOT

analysis

For the chosen country Market

Impact of environment on Marketing Strategy

Conclusion

Introduction

Globalization has gripped the world in a much modernized manner . Today one can find careers in almost any industry he wants based on his talents . The field of fashion designing is emerging as a new career for many people who have a potential to go out and serve the public with their exclusive talent in designing clothes for them . Due to this increasingly popular trend , many institutes and schools have been opened worldwide which provide classic education in the field of fashion designing . In many countries , the fashion industry has evolved as a major profit generating industry (Fashion marketing n .d . One of the reasons behind this is the increasing awareness of fashion sense among people . Extensive and effective marketing has also helped the industry to touch the pinnacle of success

Pro

Annick Mokoi recently graduated from the top most prestigious fashion school Lecole Dart Appliquy ET de Couture de Lausanne located in Switzerland . She graduated as the top student of her class and obtained a degree in...