middle eastern globalization

p Middle Eastern Globalization

1 Running Head : MIDDLE EASTERN GLOBALIZATION

Middle Eastern Globalization Name Tutor : Dr . Mohamed S . Camara Course : SS336-01 : The Modern Middle East in World Affair Institution : Embry-Riddle Aeronautical University Date The world is a global village , and no corner of the globe is immune to this phenomenon . The truth is that no matter how remote a place is the penetration of other cultures due to the increased communication and contact taking place between the world is inevitable . Resistance to this global force

has come from many quarters , but stronger than that from the Middle East . This region of the world has opposed this effect with a lot of vehemence , citing that this globalization is synonymous with Westernization . This accusation is true , and without a doubt the overwhelming influence of the west , particularly America , has been the main transmitter in this affair . Through its multinational corporations America has promoted a certain kind of consumerist culture , in which standard commodities , promoted by global marketing campaigns exploiting basic material desires , create similar lifestyles--`Coca-Colonization Backed by the power of certain states , Western ideals are falsely established as universal , overriding local traditions--`cultural imperialism . Modern institutions have an inherently rationalizing thrust , making all human practices more efficient , controllable , and predictable , as exemplified by the spread of fast food--`McDonaldization .` The United States exerts hegemonic influence in promoting its values and habits through popular culture and the news media--`Americanization .`

The question this seeks to address is whether this force of globalization has...