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Running Head : SWOT ANALYSIS SWOT Analysis of Smith White and Makatume indicate your name here indicate the name of your professor here indicate the academic institution here In businesses and other organizations , SWOT analysis is considered to be a powerful evaluation tool upon which decisions can be made especially in terms of its competitiveness in the market (Bacon , 1999 The acronym SWOT refers to Strengths , Weaknesses , Opportunities , and Threats with the first two elements as the internal factors and the last two are considered to be external ones (Pinson , 2008
. Given the case of Makatume and Smith White , two of the strongest leaders in the power tool industry , a SWOT analysis would reveal the competitive positions of each company and from which , relevant decisions can be made SWOT Analysis of Makatume and Smith White
From an outsider 's perspective , Smith White invested in different professional and consumer tools and placed it under the same brand . The ability of the company to place all of its products into a line of consumer products has become the springboard for its strength , which is the unification of all its products whether it may be a power tool or a non-power tool product . More so , its reputation and brand equity is firmly rested on national media advertising , which actually reaches a far more audience
On the other hand , the strength of Makatume is its cordless power tools wherein the company is able to get hold of 70 of the market share...
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