mergers and acquisitions

AOL - Time Warner Merger

In the recent past , there has been a wave of merger-mania , both in the United States and in Europe . The merger of the Millennium is between America on Line and Time Warner . The AOL Time Warner deal represents the joining of the Old Media with the New Media . Not only is it a marriage of different approaches , the two CEO 's are very diverse individuals . The two companies are quite different , in nearly every aspect . Some of the divisions of Time Warner have been around since the 1920 's

, while the youngster , AOL is a mere fifteen years old . The quick paced , new up starting Internet companies never thought in a million years they would ever need the old stand-by media organizations "The Internet will revolutionize everything , that is what their beliefs were . They were fearless and believed themselves to be invincible , but things have changed . The Internet has put the world only a mouse click away and it has changed the world . The fact of the matter is the world of the Internet is extremely competitive and in order to survive , you must invest huge sums into your marketing campaign , in some cases up to seventy percent of a budget . The one thing that you can always could on in this word is change , and there are going to be some major changes in the realm of the high tech companies . The 'techies ' are going to have to realize their need for and have to learn how to form lasting relationships with the 'old stand bys ' in order to keep up with today 's world

Time Warner is , for the most part , a stable reliable organization . Time Warner 's holdings include many magazines , Time , Sports Illustrated Money and Fortune just to name a few . Time Warner also possesses Warner Brothers Studio , Warner Music (which recently acquired EMI Music Turner Classic Movies and an array of television stations . A partial list of the broadcast networks includes CNN , TNT and HBO . Time Warner is also the second largest cable television provider in the country . They have also recently invested huge sums of money into their cable system to prepare it for Roadrunner technologies . Roadrunner is an alternative to a standard Internet service provider account (ISP . Roadrunner allows a user to send and receive as much information as they desire and unprecedented speeds . Time Warner has played around with their own Internet company , Pathfinder , with little success . The world of the Internet is so cutting edge that unless a company pays very close attention to it , chances for success are very low . This fact brings the importance of a joining with an organization such as AOL into the light for Time Warner . America on Line realizes the value of a company as established as Time Warner

AOL is a New School organization . Steve Case and Bob Pittman also had the foresight to see the impact of a joining of their company with Time Warner . They could create the...