the memo

Analysis of STC-Houston 's website

STC Houstan 's website communication . It is a delight to navigate this website because of its rich content and perfect graphics . The first page is soothing to the eyes , which facilitates in communicating the key points in a clutter free manner to the target audience . All the links are well accessible The links are designed just as the home page . All the links give detailed information for e .g . the link that leads to the Email list gives a detailed account of how to communicate , to whom to

contact regarding a specific issue , where not to contact etc . In most of the websites the facilities like subscribe , send email , reply to mail set message viewing options , unsubscribe , help etc . are just listed and it is left upon the net surfer to interpret what needs to be done or discover where all these lead to on their own . Contrary to this practice the website of STC gives detailed of the above-mentioned actions in an era when all these are taken for granted . Though the readers understand the literal meaning of the above mentioned actions , a guide on that particular organization 's way of working in the form of guidelines of these actions help the audience in understanding the organization in a better way

There is no doubt about the professional appearance of the website However no one can escape the simplicity with which the professionalism has been put forward . Even the events page is very comprehensively written giving no scope of confusion to the audience . The latest information has been presented with accuracy giving an impression of how well updated the website is . Though all the information is well described there is full scope of conciseness of information . Nowhere does the presented information look boring or repetitive . The information is presented with full honesty and clarity . All the details for e .g . the venue where the events are going to take place are well laid out with a special link to the map of the location and the driving directions

The website proves to be a good mouthpiece of the organization as it gives an impression of how sincerely managed the organization is . The layout of the website is such that a person in a hurry would also be able to get a clear bird 's eye view of the being communicated within a few minutes . There is no need to search for particular information , rather all information looks to be there for the audience

All the types of links have been clearly demarcated making the navigation of the website extremely easy . Even a new navigator would feel at ease with the website . It gives a feel that one has been using it for a long time , as one does not have to try hard to reach to the link of one 's choice

The effective way in which all the information is presented , gives an impression that this website can be a benchmark of...