media

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IMPORTANCE OF SOCIETY BASED ON EVIDENCE FROM THE MEDIA

The media plays a very important part in the modern world . Media is any form or channel of communication that reaches out to large numbers of people . For instance , television , radio , newss , magazines and journals which circulate news and entertainment . Recent developments in technology have given rise to more sophisticated forms of media . In a growing society consisting of all age groups and people with different needs and interests , each mode of news would

be received according to the individual receiving and understanding capacity . The attitudes and interests of an individual influence what he or she is willing to hear

Society is an entity that embodies a lot of aspects . Every human being has the need to belong to a certain society . No one can live alone and it is the nature of human beings to stay together . No one is an island and the sense of belonging is derived from being part of a society . Each society has its own values and these are respected by the society members . Communication is valued by the members of society because that is the way messages are passed from one person to the other . Given the current state where the world has become a global village , the need to receive and send information has become inevitable . Education and obtaining of new ideas is also seen as integral to the growth of any organization . This is where media comes in .Television offers information in many fields for example news , entertainment and advertising . It gives news on various occurrences and channels like Cartoon Network , Disney Channel , National Geographic , Discovery channel deliver entertainment to children and adults alike and develop learning skills for children . Television in this fast pace technology times is an effective mode of communication for multinational companies to big advertisements in to increase sales and it is evident that people get motivated by new products . For instance a new flavor of tomato sauce , a new laptop of Acer , or a new Hollywood movie entertainment Catching a clip of advertisement juggles the memory and motivates consumers to purchase . Radios , magazines and journals also play a huge role in advertising . Especially newss because they are more widely spread

Television media is a source of All in one ' which means advertisement , entertainment , education and news are available with cable connection or dish antennae . Television is looked

upon as a home entertainment box which is why television companies such as Panasonic , LG , Samsung are releasing televisions with wider and flat screens and almost every middle class home has a television to have access to entertainment and news

On one hand , television regulates business stocks , nation index and sensex , product advertisements , sales promotion , education and entertainment for children , access to global news for public and on the other hand , it is difficult to control TV channels that are transmitted This aspect of media has a negative impact because this means that even...