Paper Topic:

How do the media contribute to maintaining a sense of national identity in Singapore?

The Role of Media in Promoting the National Identity of Singapore

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Introduction

The national identity of Singapore is characterized to the social and moral value system linked with the lifestyle of her people across the period of time . This form of identity is founded on bringing into play the essence of the existence of people . Accordingly , the media sets in to promote the existence and sustenance of this belief amidst challenges of extinction , demise and disintegration . What the media does is to strengthen the

fundamental concept of citizenship , belonging , productive initiatives as well as work . This seeks to present an explorative study of the role of media as a significant apparatus in constructing a sense of nationhood or national identity . The media therefore is a tool used by Singapore to promote all cultural , social , historical , moral and religious ideologies embedded in the multiracial representation to speak loudly about her heritage and identity

The Media

Digitalization as well as globalization influences how the media makes its contribution to the process of national heritage . In view of this Moran (1997 : 67-69 ) asserts that the content of the media as well as the reception of the media are factors that are heavily affected by the digitalization of the media . Arguably , the media counters the impacts of media ownership and media imperialism which is brought about by the commercialization of media . As such , the Singapore media structures its homegrown content in a bid to cater for all tastes an...

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