media analysis

Running Head : MEDIA ANALYSIS

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Media is an important tool that societies use to project their values cultures , ideologies and opinions they hold on various issues in life It is used to influence perception of people in a society regarding certain issue . Media has been used to shape people 's opinions , thoughts beliefs and attitudes they hold towards others in the world . There is print and electronic media . The development of electronic media such as videos , TVs and internet , increased the use of media

by groups of people in the society to portray positively their image so as to gain social power . Human beings usually form social groups based on race , religion gender , sexual orientation , social economic class , etc , in competing for social power , superiority , social privileges and entitlement . People within a group usually discredit other groups by displaying them negatively through the media . This tends to influence negative attitude and perception of people towards such a group

Films and motion pictures media has been widely used in the global media industry lately as they emotions to their message . Hollywood 's film / entertainment industry has been used to promote negative images of Asians-Americans , Arabs , Muslims and Sikhs (Ahmed 68 . In most of films produced in Hollywood U .S , they project Arabs and Muslims as people filled with hatred and contempt . In the film the siege ' produced in 1998 , the movie shows how Islamic terrorist cells plan and execute bombing in New York (The siege . This...