media and activism

Running Head : MEDIA AND ACTIVISM

Media and Activism

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Media and Activism ? or forward different ideological beliefs . As an ideological tool , on the other hand , it may be used to forward a specific view of reality . In both cases , whether the media is perceived as a technological or an ideological tool , it remains to be the case that it provides a challenge to those

who partake of its contents . Baudrillard claims that the media provides an original strategy , an original response in the form of a challenge (2002 ,

.102 . It challenges those who perceive it to react for or against it

It is within this theme of the media 's function in society that I would like to dwell on in this discussion . This theme of the media 's role as technological and ideological tool has been continuously raised in the readings throughout the semester . By focusing on the technological and ideological functions of the media in relation to its role as a tool for eliciting communication in society , it is possible to show how the different technological innovations in the media have also led to the predominance of different ideological beliefs in society . This shows that as a synthesizer of beliefs in society , the media continually opts to be separated from hegemonic practices in the social sphere . In other words , although specific...