`Many marketing scholars agree that the heart of marketing is found in segmentation, targeting and positioning`. Analyse and discuss making refrence to marketing strategies in a fast moving consumer goods sector.

p Segmentation and Consumer Targeting in the Retail Industry

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[University] Based from the scope of the influence of Marks Spencer , as what can be conclude from the previous market segment of the retailing industry in the United Kingdom , it is enough to say that it would be hard for new players to enter in into the industry where Marks Spencer belong Aside from the fact that Marks Spencer is among those numerous established retailers , it would be much harder on the part of the new entrants to the industry to

penetrate the market due to the brand loyalty that has been developed between Marks Spencer and its customers (Perner : 2007 : 1 . Brand loyalty serves to be one of the bases of consumption of the consumer group (Extension .iastate .edu 2002 : 1 Moreover , there are a lot of ways in for Marks Spencer to prevent the entry of new firms into the market and one of which would be what they called cut throat competition ' and thereby lead in the majority of the market segments there is . Cut throat competition would be the scenario wherein a well established firm would lower down their prices in to attract more customers and leaving the new entrants to the industry to less available possible customers thus resulting to losses which could eventually leads to the shutting down of their operation (Seagal 1994 : 1 . With the market share and revenue status of Marks Spencer they could perform this strategy . Although Marks Spencer must...