marketing research

Marketing Analysis of the Potato Industry : The Case of Australia

I . Introduction

The current demand for fresh potatoes in the world is at a phase wherein increasing production costs coupled with intense competition from other potato segments impede the growth of the industry as a whole This will do a comparison on the particular situation of the Western Australian fresh potato industry in contrast with the global arena . Comparisons will include loopholes in the current strategic policies of the local Australian stakeholders along with its relationship with the local fresh potato

councils

Furthermore , the global trends within the fresh and processed potato industry will also be analyzed in an attempt to peace out the strengths and weaknesses of the Western Australian fresh potato industry . The country 's agricultural pro will also be assessed in analyze the current strategic efforts made to see if these policies are effective and practical or not

Consumer behaviour in the Australian fresh potato consumption patterns will be analyzed in to define the necessary factors that currently affect or may affect the industry in the future . This will be then taken into consideration in drafting the appropriate possible recommendations towards the end of this research . These recommendations will then be detrimental in concluding if indeed there are problems that the industry has to work on or if the current strategies are enough to sustain the industry

II . Global Fresh Potato Industry Production Outputs

The state of the global fresh potato production has increased dramatically over the years whereas the output already exceeded 100 million metric tons in the last decade , the highest from about 30 million tons four decades ago . The production growth is attributed from the growth of the production outputs in developing countries which is annually increasing in an average of 4 .5 . One more consideration is that the areas where potatoes are continuously planted are also starting to gain momentum ADDIN EN .CITE 2007161 612Potato Growth in Production Increases2007April 182007Lima PeruInternational Potato Centerhttp /www .cipotato .org /potat o /facts /growth .asp "Potato :Growth in Production Increases , 2007 . It is then projected that the global rate for potato production will continue to rise in the coming years ADDIN EN .CITE 2007161 612Potato Growth in Production Increases2007April 182007Lima PeruInternational Potato Centerhttp /www .cipotato .org /potat o /facts /growth .asp "Potato :Growth in Production Increases , 2007 . This forecast is supported by the fact that in 2006 , global potato production is at 293 million tons and the land area for planted potatoes cover 18 million hectares ADDIN EN .CITE 2007161 612Potato Growth in Production Increases2007April 182007Lima PeruInternational Potato Centerhttp /www .cipotato .org /potat o /facts /growth .asp "Potato :Growth in Production Increases , 2007

The growth of the global output of potatoes is then compensated by the increase of global potato consumption rates as well ADDIN EN .CITE 2007161 612Potato Growth in Production Increases2007April 182007Lima PeruInternational Potato Centerhttp /www .cipotato .org /potat o /facts /growth .asp "Potato :Growth in Production Increases , 2007 . For instance consumption...