marketing report

Marketing Report

Background of the Company

With the advent of globalization , educational system has been affected and internationalization of education emerges . In London , the population of the students who are not speaking English well are increasing . In this regard , one of the businesses that can be perceived to have a great contribution in the London market is an ESL school . Primary , the main objective of this business is to provide quality English language education among students (non-native and non-English speaking students who are currently studying and living in London . The goal

is to help them pass TOEFL test score for them to pursue their post secondary education and to have a better future in the labour market . This marketing report will provide different approaches on how this new company can compete in the saturated market of London

Marketing Planning

Market Segmentation

Market segmentation involved breaking into different market segments and then focusing on the marketing efforts on one or a few key market segments (Susan 2007 . For the new ESL school in London , the market segment involves male and female non-English speaking students who are willing to learn and improve their English language skills . Their attitudes toward learning the English language to have a better position in the labour market provide them with an entertaining atmosphere in which they can fulfil a social need . In this regard , the effective marketing approach can stimulate or motivate these market segments or even their families and friends to have a good English education...