what is the marketing mix for my product which is called `soup soccer`

6 .0 The Marketing Mix

The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market . McCarthy classified these tools into four broad groups that he called the four Ps of marketing product , price , place , and promotion (Kotler .

, 2003

The marketing mix of product , price , promotion and place for `soap soccer ' are as described below

6 .1 Product

The product mix of a company , which is generally defined as the composite of products offered by a particular organization , consists of

both product lines and individual products (Product mix , Encyclopedia of Business and Finance

Our product consists of offering of a soccer playing facility to the young people in a soapy environment where the playing of the game will be a challenging affair

6 .2 Price

The pricing of a particular product depends on a number of factors such as the demand for the product (higher the demand , higher the price and vice versa , the positioning of the product (weather the product is positioned as a premium brand or an economy brand , the price at which the competitor is offering the same product etc . The pricing strategies should be in line with the pricing objective

Our main aim is to make Soap soccer popular among the young people and to make a large number of young people to make use of our product . In to attain this objective , we 'll have to price the product at a low...