marketing managment

marketing management

2008

Marketing Management

Introduction

The maturity of communications and internet technologies has spawn a new model of the world 's economy , bless economy . The terminology refers to the existence of cross-nations or even cross-continents trade and commerce . Under such circumstances , in information technology era individuals and corporations can share ideas and obtain information easier due to the capability to access information at any time from any places in the world

All above information are facts about the development of telecommunication technologies . Thanks to the improvement and

maturity in networking technologies that helps people to communicate one to another across the cities , lands , or even continents

In addition , companies all over the globe are still constantly learning about marketing management , and how to create a marketing strategy that will attract the most customers . Designing a marketing strategy means deciding which set of values are we going to offer our target consumers The right ideas and the right considerations are the factors that generate success in the business . The age of a company and the measure of its past successes are no longer powerful agents of marketing products these days , especially in an industry where life cycle of the product is in average of only one year or lower , for example , the electronic communication industry

History notes that the invention of telecommunication devices /gadgets originates at the customers demands for having a better mode in communicating with others . It has been almost half a century since the first Satellite , Sputnik , launched into earth orbit in 1957 , over 40 years after Dr . Kao developed fiber optics in 1960s , and more than 30 years since Bill Gates and Paul Allen invented a computer operating system and other useful applications that filled up our desktop /laptop computer memory and become the bridge into digital experience from our home /office . Yet , it still leaves homework for engineers , manufacturers service providers , and retailers on what consumers really want and hope in the digital era

All advanced technology is useless if carriers or operators cannot employ the benefits of the technology to serve the market . In to serve the customers better , a carrier (Telecommunication Company ) should understand what the customers want and needs

Concerning the development of communication technology , this will discuss about and compare the marketing strategy of two latest communication devices that continues obtaining popularity in markets due to the attractive features , models , and benefits they offer to customers . The two devices are iPhone from Apple and BlackBerry from RIM (Research in Motion . The comparison especially refers to the value proposition of the Apple iPhone and RIM BlackBerry

Aims and Objectives

This intends to implement value proposition theory , principles and concepts to evaluate two latest smart phone devices : Apple iPhone and RIM (Research in Motion ) BlackBerry

Using the non-participant observation method , collecting data and analyzing qualitative information from journal , books , magazine and other online materials , this is to evaluate the suitability of Apple iPhone 's value proposition in expanding their...