marketing management

Introduction

Marketing is the social process of promoting a product either tangible or intangible to a person by educating them on the services the product offers . It highlights the functions of the product in relation to what the consumer is seeking to satisfy . It incorporates good command of business communication skills , will power of sales persuasion and strong analytical strategies . Using the available resources , this process bridge an opening between a consumer desires with its products

Marketing promotes and sells a product to its targeted area . Through this it can generate

finances , price its services , manage its products and be able to distribute to the market . It therefore requires leaders with information at their fingertips who are creative and innovative at whatever they do

The process itself , involves identifying opportunities and going to the final product consumers , researching and discovering what they need producing what they wanted and taking it to them so it can fulfill their desires . On the other hand it can lead an impulse buyer purchase what they do not require but because they have heard it being mentioned advertised and it sounds fulfilling they end up buying . They may never use the product or may realize they actually needed it , thus a need has been created

Marketing is obliged to carry out a responsibility to the society government and an imaginary hand (Kotler Armstrong , 2008 . To the imaginary hand it is created to obey the laws governing it and its main function is to maximize profits...