Paper Topic:

marketing

Running Head : MARKETING

Marketing

[Author]

[University]

Marketing

Competition in the market is really tight nowadays that even our stable company is little by little being affected by its lethal forces Recently , it has been the word of mouth ' of various businesses in the economy the booming of E-business (Businessweek .com , 2003 . As for our company , who has been using retail outlets as the major means of distributing and marketing our products for many years , we started to strive hard in to cope up with the back log in the

sales that has been giving to us by our competitors who starts to use E-business to their products . In this regard , to put back the harmony in the condition of the operation of the business , the best thing to do now is to use E-business as a mode of selling and marketing our products just like what the majority of the companies in our industry are doing

This , aims to present an evaluation of the current marketing operations of our company and on how internet could be infused into our marketing systems . To start with , let 's discuss first the marketing strategies and operation of our business and then after which we should be able to touch the ways on how to use internet into the said marketing strategies and operations

Marketing Operations

Through the past years of our operation , we have been having a good record when it comes to customer loyalty , quality and efficiency in producing our products , so , we have no problems when it comes to the intrinsic characteristics of our operation . Now , since our company is operating on many states , we have distribution centers to every state which makes the distribution of our products faster and more cost efficient . We also hire famous celebrities to do television commercials This strategy has been leading the company towards the acquisition of stable sales for the past decades . Moreover , everyday , our company handles 20 ,000 call s to 100 states and expected to increase by 5 every year . Due to this , our marketing team has been proposing to invest into putting a call center department to handle the said tremendous amount of call s everyday

Adapting the Internet

Based from the said marketing strategies and operation of our company we are now going to reinforce it through the aid of internet . As what I have said a while ago , our company uses famous celebrities to endorse our product through television commercials . With the aid of internet , we could also place our commercials on the internet in for internet users be able to view the commercials of our products even when they are not in front of their television sets . The number of internet users is significantly increasing and the more the internet users the more target consumers would be able to view the commercials of our products On the other hand , with regards to the proposal of the marketing department for the establishment of call center department...

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