marketing

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Ans1 . MNC 's (Multinational companies ) like Loreal use various marketing communication techniques to influence relationship with its intermediaries so as to maintain good relations and coordination for proper and timely processing and supply of goods into the market There are many ways in which Loreal might use marketing communication techniques to influence relationships with intermediaries . Launch of new products and increase in demand of consumer goods of a company also affects the intermediaries by increase in demand of their producer goods

Advertising is on

of the most important aspects of marketing communication in which is the most ideal way to convey to customers the launching of a new product and services . Advertising is the most important medium through which the product reaches the consumers and acts as a primary source of information for customers . Companies are spending huge amounts in advertising their products and finding out new and innovative ideas to attract customers . In case of Loreal which spends huge amount in advertising of its products , indirectly influences the intermediary companies as the increase in demand for loreal products leads to more s coming from Loreal company to the intermediaries resulting in income and profit generation . Thus Loreal and intermediaries become more interdependent and sharing of common goals induces positive relationship between them Sharing of information regarding new and advanced technologies would help the intermediary companies to device a more cost effective way of production increasing its efficiency and produce more goods in less time thus helping Loreal . Technological information is gathered through marketing Research and Development (R D ) department and also through expert opinions . Loreal is dependent on its intermediaries for packaging of its products and also chemical factories for raw materials and converts them to finished products (2004 Loreal can build trust among its intermediaries by signing long term marketing contracts with them like retail outlets and gain more information from them relating to consumer attitude which will help in marketing research study . These retail outlets will also act as an intermediary for gathering customer feedbacks about the product and also opinions through surveys (2004

A long term relationship with intermediaries can be achieved through good relationships with consumers . This can only be achieved by providing high quality products at reasonable prices and aim at maximum customer satisfaction . Moreover sharing of marketing profits and maintaining transparency would improve relations with intermediaries The public relations department of Loreal should be transparent and entertain questions and queries of intermediaries so as to enhance relationship with them (2003 Today outsourcing of various activities to gather information by the companies has proved to be cost effective and time saver . Hence many companies outsource a part of their activities like advertising distribution , customer service or collection of information to other companies specifically for the purpose . This has led to the creation of more intermediary relationships . Mostly outsourcing is done to companies in developing countries as they are cheaper and helps the company to reduce its costs . Similarly Loreal...