marketing

Online business is in demand these days . Companies follow this trend selling their products online while others are on stores . Entrepreneurs who embarked on this business have stated that selling online has its advantages and disadvantages . Lim , A (2009 ) tells that the facts include that online business is ideal for small scale business with a lesser number of employees or staff . Products that are sold in stores should not be sold online due to the possibility that the consumers would prefer to shop in stores

Being the marketing manager , it is important

to measure every idea that might be used in the marketing strategy of the QMCs . In creating strategy , the 4P 's of marketing should be considered

Online Strategy

Product features . Selling online is a great opportunity to include all of the product features . Just by browsing the site , consumers will be able to review the product specifications conveniently . Specifications should also include the selling price and the payment options , as well as the delivery options . In this way , consumers will be convinced right away , leaving only few questions about the product

Pricing . The advantage of selling online is that items can be brought at a discounted price . This is due to additional fees upon ordering such as delivery fees . The way to attract consumers is by selling items on a lower price (delivery fee included ) so they would prefer purchasing online

Place . In selling online , place is really not an issue . This is due to delivery options that...