marketing for engineers

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Developing Marketing Plan

A new , start-up product development company would need strong marketing strategies and plan so to effectively cater the market . We need to take a number of measures in to design an effective marketing plan

The first step to be taken would be the situation analysis . Here I would analyze the situation of the environment . It is obvious that this analysis would have been done before the

establishment of the company but for designing the marketing plan , it is to be thoroughly done again Firstly , the overall company 's strategy is to be taken into consideration . SWOT analysis can also be useful in analyzing the company 's current situation . Competitor and customer analysis will then follow . The number of customers would be less , as it is a newly established company

The next major step following situational analysis would be the market segmentation . Here we would just divide the market into different segments . The market here is the companies that are developing new products . A very important step following this is to choose the segment we would target . The segment we would choose would be the companies that are looking for assistance in product development . Early adopters companies are the ones , which are the major market we would cater . We would get the full pro of all those companies looking for services of product development in our...