marketing assignment: customer Analysis

marketing assignment : customer Analysis

2007

Introduction

We cannot imagine if there is no water in our ecosystem since it becomes a vital part for human being and other living things like animals and plants . Basically , water has chemical symbol , H2O , which means that the substance consists of two atoms , one atom of Hydrogen and one atom of oxygen . Its stickiness gives water to have several unusual properties and becomes resistant to change in temperature since it takes a lot of energy to break the hydrogen-oxygen bonds to bring about a

change in temperature of water

To be precise , there are at least 10 properties of water that makes water to have unusual properties such as a colorless substance tasteless , odorless , water feels wet , having special sound effect when dripping from a faucet or crashing as a wave , having capability to dissolve nearly everything , existing in three forms : liquid , solid , gas having capability to absorb a large amount of heat , water will stick together into beads or drops , and becoming the vital part in every living organism ( Properties of Water

Due to the vast benefits that water has , no wonder , if its supply should be managed appropriately so that inhabitants of a country or in smaller form , a city , can take benefits of it . Concerning the issue this will provide recommendation for the chosen market segmentation and how marketers use characteristics of each segment to develop appropriate marketing mix

Market Segmentation of Water Supply in Sydney Metropolitan Area

Marketing has said to be the soul of modern enterprises . The modern world as we know it has given corporation a whole new perspective about business environments . Marketing-based enterprises have been proven to be the most successful off al types of corporations since it targets customer in smart way

Among the firsts steps of developing our marketing strategy is to analyze the potential market of our products and our competitors . To fully understand the conditions of a market , corporations need to first comprehend their consumers ' behavior . One idea relates to consumers behavior is mass customization concept

The concept of mass customization aims at tailoring products or services in to address the diversity of customers . In marketing , this concept influences the design of marketing mix that composes of four br

's : product , place , promotion , and price

Recommendation of Segmentation of Water Supply in Sydney Metropolitan Area

Concerning the action to address a market , a marketer must divide customers into homogenous groups of consumers . This action refers to market segmentation in which customers are divided into smaller groups that share similar characteristics

Figure 1 Recommendation of Market Segmentation of Water Supply in Sydney Metropolitan Area

The similarity enables marketer to treat different segment with diverse products , prices and other marketing mix . This action is essential in a heterogeneous consumer market (Perner , n .d . Like other consumer market , market segmentation for household domestic water users (as opposed to business and industry users ) can refers to one of or mixture of four primary bases as...