marketing analysis

It 's Popcorn Time Marketing Plan It 's Popcorn Time Marketing Plan Target markets Corporate accounts Incentive companies Retail customers Families - all ages Gourmet food aficionados Health-conscious (According to Frito Lay , compromisers who want to eat healthy but not give up on snacks Mail Wholesale accounts High end grocery stores Local gift shops

It 's Popcorn Time Marketing Plan Reaching target markets Corporate accounts Local sales blitz Advertising in trade magazines Wholesale accounts Participation in trade shows Banner advertising

Retail customers Catalog Website Radio advertising

It 's Popcorn Time Marketing Plan Future expansion of target markets Foreign markets Bulk buyers Ethnic groups Asian - wasabi flavored popcorn Hispanic - spicy flavorings It 's Popcorn Time Marketing Plan Market Segments Geographical Local - statewide US - Midwestern and Eastern states in particular Canada Psychographic Health conscious Families with children Baby boomers Price points Retail Wholesale Corporate It 's Popcorn Time Marketing Plan Pricing to Market Segments Retail at full profit Price below gourmet , above standard Wholesale at 60 of retail Corporate at 75 of retail It 's Popcorn Time Marketing Plan Positioning Quality of products Uniqueness of offerings Pennsylvania Dutch foods Exotic flavorings Variety Snack foods Flower arrangements Gift baskets It 's Popcorn Time Marketing Plan Brand Management for Positioning Tag line Pennsylvania Dutch treats - Go Dutch Popcorn and pretzels - Healthy indulgence Gift and flower baskets Marketing materials Packaging /Logo Single portion sizes Company mission statement To satisfy American 's craving for good , old-fashioned snack foods by providing a product prepared with the highest standards of quality It 's Popcorn Time SWOT analysis Differentiation Ease of ing Website creation Full color catalogs Shipping to US and Canada Customer service Dedicated , 24-hour , toll-free service line Pennsylvania Dutch treats Distinctive , tasty products No preservatives Organic It 's Popcorn Time SWOT analysis Differentiation Promotion Labeling - stress organic , no preservatives Customer testimonials Packaging Website Press releases to food magazines Include sample of products Stress unique coatings process Provide tastings for major accounts Send out samples to wholesalers

It 's Popcorn Time SWOT analysis Conclusion Trends in snack foods Organic Healthy Exotic Flavors IPT is poised to gain a greater share of the market for snack foods Strong local recognition Unique , superior coating process Manufacturers and suppliers contracts Flower and gift basket adjunct

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