marketing advertising campaign analysis

MARKETING ADVERTISING CAMPAIGN ANALYSIS

2007

Advertising is an impersonal selling and communication method which makes use of various types of media to reach the target public in short time . Advertising aims at gaining exposure , creating awareness , changing attitudes of target customers in favor of sponsors product and services and also at effecting sales and improving corporate image

Advertisement is a popular method of marketing communication . Lot of efforts are put to encourage the advertised product starting from gaining the customer 's attention to the products to inculcate a desire in

him to possess the product . It must be capable of arresting attention , inspiring interest , creating desire and precipitating action among the target customers . In the present scene it is the need to satisfy curiosity of the observer who wants to avail the offer . Only the selected few will go deep into the copy , filter it to his requirement and take the balance quantity left to gauge as to how far it will serve his purpose . Though it is meant for the selected few , it is not known how many persons are finally going to select the scheme and the quantum of revenue it is going to generate

Strategic Advertising Penetration Methods

Potential advertising tactics Appeals

Rational Sensory Social Ego satisfaction

Results-of-use Experience Clothes cleaner Settles stomach upset completely When you care enough to serve the best For skin you deserve to have

Product-in-use Experience The flour that needs no shifting . Real gusto in a great light beer A deodorant to guarantee social acceptance The shoe for the young executive

Incidental-to-use experience The plastic pack keeps cigarette fresh The portable television that 's lighter in weight , easier to lift The furniture that identifies the home of modern people Stereo for the man with discriminating tastes

Media planning includes decisions relating to which media should be used and when and how often should advertisements be placed in the selected media . The basic purpose of media planning is to optimize the communication reach to the relevant audience within the available budget . Effective and efficient adverting rests on decisions based on collecting data from appropriate internal and external sources

Product of service- ad current

The ad product is dealing in Tours and Travels (Cox and King ) to various destinations of the world for the people who want to enjoy in their free time . The ad appeared in Television Commercials , newss , selected travel magazines and on bill boards located in some of the malls . The ad appears regularly every 15-20 days in magazines , daily in TV commercials between 8-10pm and on bill boards once in three months for one week duration , hence the ad is a current one only

Service a pop cultural artifact of its era

Tours and Travels is a service industry and it is meant for the tourists who want to visit different places . It is a very old tradition that people have been traveling from pretty old times and still being followed all over the world . The tradition is being followed...