Paper Topic:

market sector analysis

Running head : MARKET SECTOR ANALYSIS

Market analysis of the DVD players in the UK

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TABLE OF CONTENTS

Introduction . 3

Summary . 3

Micro and macro market environment . 4

Macro Forces

Political (government , legislation and taxation policies . 4

Globalization . 4

Economic trends . 5

Social and cultural factors . 5

Technological factors . 5

Micro Forces

Customers . 5

Competitors . 6

Suppliers . 6

Distributors . 6

Others

Market segmentation and targeting . 6

Macro Forces p

Economic factors . 7

Social and cultural factors

Technological forces . 7

Globalization . 7

Geographical factors . 7

Micro forces

Competition . 7

Distributors . 7

Marketing models and consumer behaviour . 8

INTRODUCTION

The DVD players market has experienced tremendous growth in the last 5 years . The demand for DVD players has increased greatly in the same period with many households including them in the `must have ' list Major players in the industry have set up to capture the largest possible market share for themselves

The effect has been increased competition characterized by organizational strategies and counter-strategies to provide the customer with the most attractive package . Additionally other external and otherwise have had an impact on the market environment in different ways . This examines the different forces and their probable impact on the DVD player market . It also demonstrates how the use of a marketing model can shed light on customer decision-making process

SUMMARY OF THE ECONOMIC COMPONENT OF THE

The price behaviour in the DVD players market has undergone a radical shift in the last 5 years . Mintel reported that the prices fell from an average ?311 in 2000 to ?99 in 2005 . This has been due to the robustness of competition fueled by increased demand for DVD players in the UK market

Demand has been shaped by several factors including consumer tastes availability of substitutes , price complements , disposable income cultural and social factors as well as future expectations . Demand ha been inversely correlated with price in that as demand increased prices decreased . On the other hand , the relationship between supply and pricing has been proportional such that an increase in price resulted in subsequent increase in supply . Supply has also been dependent on such factors as cost of production , prices of related goods , expected future prices , number of suppliers , change in technology and the goal of market players among other factors

MACRO AND MICRO ENVIRONMENT

Macro Forces

The Macro forces in the market include indirect forces that impact on the particular market . Several macro forces identified below will impact on the DVD player market environment . These include : -

Political (government , legislation and taxation policies . Different political and government systems have different policies and regulations that govern business activities within a given state . There are measures that different governing systems put in place to either encourage foreign investment or even to protect local enterprise from external (unfair ) competition . These include tax reliefs or imposition of duties . These factors will have an impact on the market environment since they set the state for all business activities within that jurisdiction

Globalization...

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