manrgerial communications week 4 last assgmt

Running Head : CASE STUDY ANALYSIS

Case Study Analysis : Nokia : A Case Study in managing industry downturn Case Study Analysis : Nokia : A Case Study in managing industry downturn

The case study is written by Raul Carral and Markus Kajanto who have discussed how Nokia was able to not only predicted an unexpected downturn the telecommunication industry would be facing in the near future but also how they were able to maximize upon the realized opportunity unlike the competitors who had not foreseen the possibility of the downslide in an otherwise promising

boom in the industry

The Communication Problem

The case study offers the detailed analysis of numerous dimensions to the situation . It details how Nokia was able to use different strategies to successfully becoming the handset giant by overtaking even other brands which had been established years before Nokia entered the market

But the principle angle which we are concerned with , relating to the , is how Nokia forecasts which showed negative growth in upcoming years were used to actually help in developing strategies which enabled Nokia to benefit from the era where other handset companies actually showed losses . Using technological innovations , a clear understanding of marketing techniques and good customer response unit , Nokia was able to respond efficiently to the eventual changing handset demographic needs

The key issue recognized in the case study is not that the downturn was predicted but instead the issue was how the forecasts would be taken seriously by the upper management , and how they would...