managing change

Introduction

The current business environment is characterized by a considerable level of competitive rivalry and therefore businesses have to constantly reengineer their internal processes in to build and maintain a competitive advantage . As a result , the process of large scale change management has become a critical consideration . Managing change is a difficult process when it comes the meeting the challenges of rare transformational technology . Managing change in this respect can be illustrated in the case study of Kodak in its migration to digital photography . The arrival of the digital camera combined

with the advances in information and communications technology changed the fundamentals of the photography industry , thus rendering Kodak 's expertise in film useless . The management saw the need to change the internal processes of the company in to be compatible with digital processes . However , as stated in Tidd and Bessant 's (2005 ) innovation process model , it was not aligned to the strategic focus of the company .Strategies used by Kodak

According to Tidd et al , the strategic alignment process is a critical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project . The strategic alignment process takes place in respect of four areas : business strategy , IT strategy , organizational issues and information systems issues . It is in organizational issues that cultural considerations become important Employees are the most important assets of an organization and therefore successful change management depends on employees ' acceptance of it However 80 of the change management...