maketing

Running Head : Marketing

Marketing

Customer Inserts His /her Name

University Name

Abstract

The paper is about the purchasing power and decision power of the consumer and how the company is trying to build their strategies the right . The company tells us about the two marketing departments consumer products and the commercial products who both want to increase their sales and for that they have developed few strategies which might double their sales . For this they had to do a research on the consumer behavior and they found astonishing results

as what they anticipated didn 't turn out exactly the same way . This essay tells us how carefully we have to develop our marketing strategies , focusing on the consumer buying behavior and purchase decisions . Therefore , this tells us how the strategies these two marketing director built didn 't turn out as they anticipated first

Q1

Consumer Product Proposal presented by the marketing director , Joshua Edwards is such that it will surely work out for the company as they are following the black box model of consumer behavior . They know that people or rather consumer use their products and there is no such growth in the market even after having competitors . To have more market share they came up with an idea of making eco-friendly and safe product which would definitely catch the eye of the consumer . Seeing the conditions of the consumer buying behavior , they then focused on the price strategy of the marketing mix that the company would sell the...