What are the major concepts and tools of marketing? Further, cite 5 companies that are currently utilizing these major concepts and tools.

What are the major concepts and tools of marketing ? Further , cite 5 companies that are currently utilizing these major concepts and tools

Kotler coins the 3M 's which are major concepts and tools in marketing in this modern age . It includes the marketplace , the marketspace and the metamarket . Though these are all markets where products are sold and profits can be gained , these markets vary in scope

Many companies have embarked on these concepts and tools of marketing Leaders in the field of metamarkets include innovative groups such as eBay .com , Yahoo

Search Engines , travel companies such as Northwest Airlines and health and beauty shops such as Body Shop Inc . These companies are conscious in bringing their products in the various market models . For example for Body Shop , innovations can be seen not only in their products but also in the built and culture of their shops as well as the image set on their website . Their marketspace involves varied global sources that carry their social responsibility objectives

eBay and Yahoo are companies born with the metamarkets in mind . These corporations are at the forefront of marketing strategies that cross geographic and cultural bs . Using advanced technologies that bring communication to speed , the tools of marketing are carried through creative virtual forms that can reach people right in their bedrooms

Northwest Airlines is an example of a service company that has embodied the various models of marketing tools . Whether in the marketplace , the marketspace or metamarkets , travel industries are abreast with the latest technologies of marketing their services all over the globe , 24 hours , and seven days a week...