the main elements for multinational companies to emerge new markets

STUDENT NUMBER :______________________

MODULE NAME :_____________________________

MODULE CODE :____________________________

TUTORIAL

TUTOR 'S NAME :_________________________

Introduction

The internet revolution and the ability to transfer technology and information to remote destinations has facilitated a new age of globalization at the start of the new millennium . This new age of technology has meant that data and information could be transferred easily from one location to another and work could be completed from multiple locations and no longer depend on the availability of labour and workers in a single location . In a

bid to secure more profits and save on labour costs most American Corporations have sought to venture into foreign markets . Foreign direct investment in international markets has enabled American companies discover new markets for its products and also avail cheaper cost options to retain competitive advantage (Korbin 1997 )In recent years this has translated into greater profits and market leadership for corporations

However the quest to set up international operations in a Foreign Market is not easy and involves a multitude of factors which must be considered for the venture to be successful . This includes variables such as the foreign country 's legal political and cultural environment which may pose a hurdle for Foreign Operations (Griffin , and Pustay 2006 ) Before entering the International market it is essential therefore that the Global Corporation conduct a full analysis of these factors and make essential revisions in its strategies to accommodate them . This paper examines these factors and details and analyses how they affect the...