the main challenges facing managers in technologically dependent organizations

The Main Challenges Faced by Managers in Technologically Dependent Organizations

Introduction

Technological advancement is continuously developing and has impacted many aspects of businesses today . Technological development resulted to various products and services that have become important to many consumers and businesses . Computers , the Internet , mobile phones robotics , gadgets and many other essential products are just some of the results of technology . There are companies that were formed due to technology and made technology the center of their businesses while others utilize technology as a tool to enhance their businesses . These

br businesses are also called as high and low technology organizations respectively (Antoniou Ansoff , 2004 ,

. 275

Despite of the advantages and benefits that technology can provide to businesses , there are challenges associated with the use and dependence on technology . That is , managers of business organizations must know when and how to utilize technology as part of the organization 's strategy because wrong choice of technology and products can result to decline in profitability (Antoniou Ansoff , 2004 ,

. 276 ) and that advanced technology has significance on the long term profitability of organizations (Stacey Ashton , 1990 ,

. 391 . Also , technological innovation requires resources and knowledge in to be successful Organizations must also have the ability to manage the changes brought about by technological development , and the capability to utilize technology effectively in to improve the organization 's products or services . It is then the objective of this to investigate the challenges faced by managers in technologically dependent organizations The rationale part of the provides an overview of why such challenges exist and why it is important for business organizations and managers to become aware of these challenges . The literature review section provides theories of earlier studies that support the rationale of the study

Rationale

Technologically dependent or high technology organizations such as the PC manufacturers (e .g Dell , IBM , HP ) and its suppliers (e .g . Intel software manufacturers (e .g . Microsoft , Sun Microsystems , gadget makers (Nokia , Apple , Sony , Motorola ) and appliance manufacturers (Toshiba , LG General Electric ) are seen to be continuously changing the line of products they offer depending on the latest innovation in technology that support the products that they develop . Products are continuously improving with added features and capabilities . New product development and innovation are the core business and competency of technologically dependent organizations . However , innovation and product development are also dependent on both the internal and external environment that pose threats and risks that when not addressed immediately or prior to the adoption of technology may cause serious loss on the part of the organization . These type of organizations are often affected by the rapid changes and emergence of new technologies . Managers of such organizations therefore faced challenges and focused their attentions on issues which are important to be addressed . Otherwise the organization will experience failure with the use of particular technology instead of gaining success and advantage

Literature Review

Generally , technology is considered to be a strategic and competitive tool used by many organizations...