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MACROECONOMICS ARTICLE : THE FAILURE OF GREEK TOURISM INDUSTRY

Europe in particular is a very strongly growing travel destination and a great place to work as a human resources employee for a travel organization . But Greece is lagging behind in this respect by quite a margin even though it has enough natural and historical resources to develop a huge tourism industry . It could be mentioned in this context that in to have positive impacts in the economy of today 's world of tourism one

needs the retention of education and higher education as a foundation for training leading to employment in the perspective of tourism industry . This is achieved by ensuring that Greece develops the general skills , knowledge and understanding that strengthen a range of occupations and /or professions by offering the opportunity to acquire a number of key skills and concentrate on the five phases of tourism management viz . research , design , planning , coordination , and evaluation

But the chief problems in the case of Greek tourism industry controlled by HATTA or Hellenic Association of Tourism and Travel Agents is failing in all these departments thus resulting a poor promotion of the region that otherwise could have been a huge success given the fact that this region was the cradle of western civilization ' and the groundwork of the tourism industry has already been done by the history books However , with such a high competitive advantage the HATTA is still struggling to make a proper impact do justice to its potential in terms of tourism

One of the main reasons of the failure of HATTA is its poor planning regarding tourism promotion . Weak funding is the direct result of inability to create potential for Sponsors . This lack of funding directly translates into the recruitment of poorly trained staff that is enough detrimental for any industry particularly for hospitality industry like tourism . The lack of proper funding and promotion also results in inadequate consciousness not only among potential tourists but also among potential volunteers who are very important for an industry like tourism where word of mouth and public relation is a major promoting factor . All these sum up in the sorry state of poor media relations . The direct result is showing and this leads to the failure of achieving the potential mark of success . Furthermore , construction of a weak site is doing no help for the HATTA and the fact is that the poor quality is simply another ramifying factor of the HATTA

The present GDP of Greece is about 251 Billion with a GDP at per capita stage is about 23000 . The present growth rate of the country is about 3 .5 and the inflation rate reads 3 .3 . In this context the rate of unemployment is about 9 .2 . In general Greece runs on a deficit budget of about 2 .6 billion as its income per budget is about 45 billion and its expenditure is about 47 .6 billion . In this context tourism could...