Paper Topic:

legal risk of marketing strategy in Dell Company

legal risk of marketing strategy in Dell Company

2005 Legal risk of marketing strategy in Dell Company

I . Key success factors for Dell

A hero or an idol exists in every business era . In early 20th century for example , there was Hendy Ford ( HYPERLINK "http /www .knowledgerush .com /kr /encyclopedia /July_30 " July 30 HYPERLINK "http /www .knowledgerush .com /kr /encyclopedia /1863 " 1863 - HYPERLINK "http /www .knowledgerush .com /kr /encyclopedia /April_7 April 7 , HYPERLINK "http /www .knowledgerush .com /kr /encyclopedia /1947 " 1947 , the founder of the HYPERLINK "http /www .knowledgerush .com /kr

/encyclopedia /Ford_Motor_Company " Ford Motor Company , who once invented the new method in the production facilities from the old HYPERLINK "http /www .knowledgerush .com /kr /encyclopedia /Assembly_line " assembly line -type manufacturing into the mass production of affordable HYPERLINK "http /www .knowledgerush .com /kr /encyclopedia /Automobile automobile s . Henry Ford also the person who is famous for his remarks saying Model T could be had in any color as long as it was black although some historians question the validity of the sentence

In addition , in Internet era , I see that there are many companies that become idols or heroes they include Amazon .com and Dell . Amazon 's persistence in delivering new model of e-commerce although experienced several years of losses was encouraging other e-companies to follow the same courses

However , the Amazon 's route /course is not the only stairway to victory in e-commerce . It is Dell Inc . that is well-known for their notion on mass customization that becomes common jargon to of successful business in today 's competitive and more specialized market

In compliance with the new model of e-business , companies should aware that they are facing various customers from diverse countries , implying that they should cope with different needs . This situation refers to mass customization

Within the past few decades , the terminology mass customization ' has taken off the ground . It is the result of various customers ' demands which need products /services tailored in specific fashion . From outfits to private airplanes and sport club 's members to telecommunication services , people are demanding that their products and services exactly fit their specific needs

At Dell Inc , mass customization exists in the way Dell Inc treat their customers . Dell customers , retail and corporate customers are able to visit Dell 's Web site and design their own computers . Customization , as analysts believe , has helped Dell to lower their production costs thus cutting their pricing that puts the company in sustainable position in computer hardware industry

Under such circumstances , Dell Inc and their customers are closely related . It further influences the way the manufacturers /service providers interacts with their suppliers in to ensure the products tailored to fit their customers ' needs and faster delivery

Another key success factor is an old strategy that Michael Dell , founder of Dell Company , takes into account when he was 12-year old becoming a boy . At that time , Michael Dell had conducted a sustainable and interesting marketing strategy by targeting specific customers and serving them in...

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