large business analyzing

Analyzing Large Business Firms

Comparative Position and Strategies of Citigroup

Executive Summary

Citigroup is a large company because of a number of factors . It has a strong presence not only in the US market , as its domestic market , but also in international market , especially in India and countries in East and South-East Asia . As a multinational company , Citibank has established acquired many firms and merged with key business partners Citigroup also constitutes a large company because the complexity of its business structure and operations . Citigroup 's horizontal and vertical diversification

resulted to the addition in the hierarchy of business units in both directions . As such , management activities becomes a complex and challenging feat since the company has to ensure consistency in the operations of its different business units but also allow room for customization based on the recognition of market differences . It also has to deal with various issues arising from the dealings of its various business units to retain brand equity . Citigroup also constitutes a large company because it operates with multi-billion dollar worth of capital and assets derived and allocated to its different international operations

Citibank constitutes one of the business units of Citigroup . Although it constitutes a large company in itself when compared to the other players in the banking and finance sector of the US and international markets , it achieves an even bigger business force by constituting one of the operating units of Citigroup . Citigroup through Citibank exemplifies the complexity in the operation of large business firms Citibank has to deal with a number of challenges such as comparative competitive positioning to determine how it can achieve its desired market and industry position and development of competitive advantage to ensure that its activities target its goals and objectives

Development of Citigroup as a Large Global Business Firm

Citigroup constitutes one of the leaders and top performing firms in the banking and finance industry in the United States and the global market . Citigroup also constitutes a large business firm because of the scale of its operations encompassing the US and other international markets as well as the diversification of its products and services

History

Citigroup started as City Bank , which was established in 1812 to serve the banking and financing needs of merchants and businesses in New York Initially , the firm operated with a capitalization of 2 .8 million as capital . After a century of exclusive operation in New York , City Bank decided to expand its market and add more banking and financing services to meet emerging needs of its market . In 1929 , City Bank has become the world 's largest commercial bank . During this time , the company has already accumulated assets worth 1 billion and established business branches in Western Europe , South Asia , and East Asia . By 1976 , City Bank made its first name change to Citibank , to match the change in name of the parent company to Citicorp , to capture the internationalization of the business . In 1998 , the parent company again underwent a name change...