How important was Sam Walton to the success of Wal-Mart?

IMPORTANCE OF SAM WALTON TO THE SUCCESS OF WAL-MART

Introduction

Sam Walton was the founder and the owner of the Wal Mart retail stores He was identified several times as the richest men in America . Sam was well known for his marketing strategies which involved the introduction of discount stores at the small towns and cities that were neglected by other large stores . However , the foundation of his success and his businesses was not all dependent on this . Success and growth of his company can be attributed to his efforts and the

prudent use of the equity markets

The start of the retail stores

Walton entered the retailing business in the 1940s as a management trainee and a sales man at JC Penny . In the organization , Walton was one of the best salesmen , but sources say that he knew he would not remain a shirt salesman forever , but the experience in the company was a training ground for his calling as a store owner . Sam began operating a Ben Franklin five-and-dime store in Newport , Arkansas along with his brother Bud . The two then began expanding their business by buying and acquiring other businesses in the area . Being a sales man , he set up a buying office , while applying the marketing principles that he had learnt to his business . This did not make sense to some people because they thought that such principles were only applicable in the large companies

He was known to be an industrious man who always tried...