The importance of understanding cultural,ethnic,and gender differences by professionals and managers in a business setting

Moreover different ethnicities may present various creative solutions for solving a business problem , and it is important for the supervisors and managers to utilize the individual strengths of their human resources for attaining the business targets . It was reported that the University of California , Berkeley , has effective management of a diverse workforce where the women comprise 60 of the workforce , and people of color comprise 43 of the workforce (University of California , Berkeley n .d

Successful planning and implementation of the policy of having a diverse workforce was reported in

the multinational corporation , The Coca-Cola Company , whose 92 ,400 associates are treated fairly and without discrimination against lesbian , gay , bisexual , or transgender population (The Coca-Cola Company , n .d . The professionals and managers at The Coca-Cola Company have been able to understand the cultural ethnic , and gender differences in their workforce besides , they have skillfully utilized the individual strengths of the human resources for attaining the business goals of the corporation . Management of diversity in a business setting is a challenging task for professionals and managers . Successful managers have proved that business growth is possible if the best talent is recognized and aptly utilized without allowing any place for discrimination against human resources on the basis of nationality , gender , language , color , age , ethnicity , or sexual orientation

A business organization attains continuous economic growth due to the creative solutions provided by a diverse workforce . Diversity in a business setting provides competitive advantage through adoption of innovation and cost-effective marketing strategies . However , it is for the scholarly professionals and experienced managers to appropriately hire , organize , and utilize the individual talent for achieving the overall business goals of the organization

References

The Coca-Cola Company (n .d . Diversity . Retrieved May 2 , 2010 , from

HYPERLINK "http /www .thecocacolacompany .com /citizenship /diversity .html http /www .thecocacolacompany .com...