The impact of the obesity epidemic on the cereal industry, but specifictly to the firm: General Mills

Running Head : General Mills and Obesity Epidemic

Name

University

Course

Tutor

Date

General Mills and Obesity Epidemic

As the impact and campaign on obesity epidemic continues to up rise , the cereal industry and to a narrower perspective the firms allied to prospects of the cereals continue to be affected . The firms (General Mills ) have continued to be affected by the same in a direct manner This has been through the requirement of providing 100 whole grain products to prevent and minimize obesity globally . Other legal structures are

such as providing advertisement where limitation is to be done on children

Like the Brandburger and Nalebuff theory on value net analysis , the case of the General Mills is rooted and defined under the facets of five compliments . These are the suppliers , the company structure itself , the competitors , complimentors and customers . To this company the operational structure in its activity since 2003 change to incorporate the requirements of these variables

With these requirements , the General Mills as a firm have consequently been faced with a problem of poor business activities endowed with losses and inefficiencies in their operations . The refuge to this has been found by establishing various business strategies that help the firms to prevail in a competitive environment with the goals and objectives of the firms being at the optimal scales . The strategies are largely operational which seek to provide various efficiencies in the activities of the firms above providing a tool for optimal costing

The foundation of the company is dated back in 1899 . Its main activity is mainly producing products (food . It has its headquarters at Golden Valley . It has a wide range of products whose number is far above100 brands . It started as a milling company . All through , its production activities have been exorbitantly exceptional with a continued image of good performance . However , the effect of obesity which is 21 in the US population has been a factor of consideration of the General Mills activities . In attribute to its activities the company was offered with a honor by the National Business Group on Health as producing product components that were friendly to the preventions of obesity and diabetes in general

The same honor by the company in 2003 drew various corporate issues which acted to affect it activities

The company however employed the concept of value net analysis to ensure an adequacy in its performance . It adequately weighed the opportunity between the changing modes of production and the benefits which would accrue from the same activity . Firstly , its product was changed to strictly whole grains which could reduce obesity . The same corporate activity waged various issues about the organizational behaviour to the company . With the desirable product output , the company was achieving various success factors in the market . However , the whole grain product line called for various production activities which could provide it with a better place within the market . Consequently , a package of strategies was implemented to help it compete successfully . Perhaps with the changing corporate activity...