Paper Topic:

image -making

Coca-cola is the world 's most famous beverage and most likely the most recognized brand name . It can be purchased in more than 200 countries in wide range of restaurants , vending machines and stores . The manufacturer , Coca-cola Company has been the dominant head in advertising and marketing for more than hundred years with a whopping global sales of 20 billion in the year 2001 . This carbonated drink is simply referred as coke . Originally intended as a `patent medicine when it was invented in the late 19th century by pharmacist John S Pemberton

as a `coca wine , Coca-Cola has dominated the worldwide soft drink market for decades now . The Coca-Cola logo , like the product itself , is rated among the most recognized logos and brands in the world . The first Coca-Cola logo was created by John Pemberton 's partner and bookkeeper , Frank Mason Robinson , in 1885 . Thinking that the two Cs would look well in advertising , it was Robinson who came up with the name and chose the logo 's distinctive cursive script . The typeface used known as Spencerian script , was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period . The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds . Even the Coca-Cola bottle symbolized the `youthful exuberance of America . Since then various designs of the Coca-Cola bottle had been released over the decades . But the ever popular version is the famous 1915 's curved-vessel bottle called the contour bottle , better known to many as the hobble skirt ' bottle . Though mistakenly designed as cacao pod , the bottle like Coca-Cola logo has been highly popular and is often regarded as the best design ever ( Coca-cola ' 1

The coca-cola trademark was patented through the U .S . patent office in 1888 . Asa G . Candler , a businessman and a druggist in Atlanta who purchased the rights and formed it to a corporation "The Coca-cola Company . The introduction of the new beverage into market was through free distribution of coupons for sample taste of Coca-cola . Along with the free glass of the soda were clocks , calendars , apothecary scales posters and wall murals with coke logos which were utilized as promotional materials and the aggressive endorsement succeeded . After a decade , businessman from Mississippi named Joseph Biedenharn was the first to put coca-cola in bottles

A group of investors bought the Coca-Cola company for 25 million in the early 1900 's . The son of one of the investors , Robert Woodruff made a great leap in building the logo . Under his leadership , Coca-Cola went from a mostly American drink to the most consumed soft drink in the world . Several successful marketing campaigns to build the logo involved sports : Coca-Cola was introduced to The Netherlands during the 1928 Olympics in Amsterdam , and the logo was featured on dog-racing sleds in Canada and on walls of bullfighting arenas in Spain . Woodruff was also responsible for introducing the "six-pack " When Woodruff heard...

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