how to market a product

HOW TO MARKET A PRODUCT

BRIEF OVERVIEW OF PROJECT

The basic purpose of this research project is to provide a brief overview of feasibility to launch a newly developed product in international market . Being a seasoned marketing consultant , I brought more than 23 years of experience in Product Launch and Marketing Management strategies . This research report will highlight the identification of most appropriate geographical target market recommended country for expansion and consumer segment for newly developed product of the client company . It will also provide a brief overview of the

market characteristics of possible country for expansion . A brief orientation of product and marketing mix will also provide a better understanding regarding product launch strategies in new geographical market segment

AIM OF PROJECT

The aim and purpose of this document is to provide an unbiased overview of product success possibilities in new geographical market segment . It will also assess 4 Ps of newly developed product in more detail which includes a brief overview of current and future distribution as well as communication strategy

INTRODUCTION OF THE COMPANY

The Company is an established company in the domain of information security . It was established in 2001 with an aim of providing cost effective information technology solutions in the market . Its brief historical overview is provided below

In 2001 Company started its operation with initial operations as packaged software resellers in Middle East market . It was offering solutions from major United States of America and European information technology and security companies in Middle...