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p Running : The Goal and the Theory of Constraints

The Goal and the Theory of Constraints

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Goal and the Theory of Constraint (TOC

Introduction

The value received from reading `The Goal ' is that , a given system at one point or another it will face a constraint . Most linguists would define a constraint as anything that prevents the system from achieving most of its goals . It is up to the system managers and users to restructure it so that it will continually meet its goal

(Jeff et al 2005 . The system managers of the Apple Company restructured the goals of the company to fit the changing times by ensuring that the release of its brand iPhone met market demands . The Theory of Constraints (TOS ) is an overall management philosophy that aims to continually achieve more of the goal of a system

The goal described in the Goldratt Eliyahu M and Cox in his book The Goal ' is that a system should always achieve its goal if at all it 's to remain relevant to the organization . Therefore the managers of Apple should ensure a good marketing strategy that aims at achieving the goals of the company despite the many challenges that the market may pose (Jeff et al . 2005 . For Apple Company to continually achieve their set goal then they should ensure that their system is up- to -date . However according to the theory any given system will always find itself limited by a certain constraint in achieving...