globalization

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Role of money in consumer behavior

Money has become like a god of a kind to the life of most people . This is due to its potential in making consumers possess valuable items like of cars , houses , which have become inseparable to man and modern life The amount of money one has determines his consumption habits in a bid to live within the limit of his or her finances . So much significance has been attached to money creating an impression that the mere lack

if it negates the reason for living . Many people are now living in the fallacy that money can buy them anything . Many cases have been reported of people who after losing property worth millions of money ending up committing suicide or in other cases having heart attack and stroke

It is however arguably true that with substantial amounts of money people can live better lives and advance themselves economically . This advancement is in terms of better living standards and also acquisition of a higher societal status . With money one is assured of giving better education to his or her children , better medical care is also assured whilst bills are well taken care of . With money one can afford leisure activities and other luxurious lifestyles . This gives a reason why money is jealously protected at the same time people are getting more and more aggressive in getting more of it

All in all , people should not be obsessed by its possessions to...