globalization
Name University Course Tutor Date :ABSTRACT This research discusses globalization as a concept . It attempts to define how it came about from the literature studied . It also discusses the concept of global culture as advanced through entertainment industry and analysis of globalization in the concept of economic and political /democracy . Its implications to the economy of countries and their citizens . In summary globalization is a phenomenon that has significance importance and negative impact that needs to be looked at soberly GLOBALIZATION Globalization is a concept that

has emerged over recent past that have gained a lot of attention from the global people . Globalization is not anew concept because it has developed over time due to the interaction of people from ti me to time . The definition of globalization takes new direction every time because of its usage and transcends all spheres of life (Oregon State 2008
According to Robertson (1992 ) socialist define it a the comprehension and intensification of consciousness of the world as a whole unit . It has been elevated by the fact that the world has become more interdependent than before as from 20th century . The term is loosely used to symbolize meaning of consciousness , receptiveness and understanding of cultures , appreciation of the world socio-economics and ecological aspects . The term global village emerged in early 1960s to mean a shrinking world which was popularized by the media . The media has also tried to emphasize on the global community concept . The subject of globalization has shaped its objectiveness and subjectiveness . The evolution of globalization has been triggered by events such as wars and conflicts , the emergence of third world countries , expansion of international and supra international corporations and organizations This is also accelerated by the idea of global economy (Robertson 1992
Globalization cuts across all academic disciplines and have implications on morals and values of people in the world . This is a problem that has generated other terms as deglobalization and globalism Deglobalization attempts to reduce the impact of globalization while the globalism used used negatively to mean one worldism and cosmopolitanism (Robertson 1992
According to Scott (1997 ) globalization is visible and powerful that directs the former concern to the geopolitical stage . It can be measured across the globe by consumers taste identity and by its homogeneity of taste . In the context of global culture it is evident in the distribution of the product
Globalization can also be defined as the historical structures established by societies over time that has exponentially increased in the present time . This has been achieved through mobility of goods and services necessitated by infrastructural development . The idea is largely cordoned by the elites terming it inevitable but the masses view it as danger to traditional life , livelihoods and values (GPF 2008
Herman (1999 ) emphasize it as the active process extending beyond bs , cross b structural facilities and link of corporate organizations . He adds that it is an ideology that wants to surpass its resistance and uphold it as beneficial and unstoppable
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