what are factors that affect thai users of buddhist website

Introduction

The future exploratory study will identify how the multimedia factors contributing to Human-Computer Interaction (HCI ) - graphic usage audio /video usage , merchandise section , etc . - affect Thai user 's attitude toward Buddhist website . The dissertation also seeks to determine whether the abovementioned factors make user to have either positive or negative or indifferent attitude toward the site . The study will employ a two-part qualitative methodology , and the results , it is hoped , will lead to more informed policies for the assessment of Thai user 's attitude toward Buddhist websites

This

dissertation will employ heuristic and field research methodology to perform a high-level cultural analysis on Website design for the purposes of future research . The analysis of socio-economical and cultural issues (religion , Human-Computer Interaction , e-commerce ethnography ) relating to Website design is especially valuable from the perspective of the Thai-speaking Buddhist audience . Future research on the matters stated above is expected to clarify what kind of information people from the particular cultural region expect and how it should be designed

Literature Review

Mayhew once compared a website to a book which anyone can display on The World Wide Web (WWW ) which is a repository of public information and transactions created by the public and accessible to the public via the Internet (Mayhew , 2003 ,

. 3 . The characteristics of the WWW are tensely linked to the ones of the website . Any website incorporates multimedia data such as text , static graphics , sound , animation , movie clips and virtual spaces arranged as hypermedia documents . These are the documents that contain links to other pages of information (Dodge Kitchin , 2001 ,

. 3 . The key issue about a website is its interactive multimedia and hypermedia nature . The present research should be inevitably wrapped around the principles of Human-Computer Interaction (HCI , user interface (UI ) design , website usability engineering , and their influences on the website users

Alty defined the goal of HCI as the efficient transfer of information between persons and computers (2003a ,

. 100 . According to Alty , HCI is

[ .] a generic term that describes all the activities concerned with the research , design , analysis , development , implementation and evaluation of the interactions across the interface between computer applications and human beings (often called users or operators ) who are interacting with the application (Alty , 2003b ,

. 228

An authentic website should be constructed according to the principle of user-centered design . It means that the needs , capabilities and limitations of the intended users [should be] properly taken into account during the design process (Alty , 2003a ,

. 100 . Among the Internet user interface capabilities and constraints affecting users perceptions Mayhew listed modem speed , browser capabilities , browser controls and interpreters , installed "helper applications " or "plug-ins " windowing , direct manipulation , and color (2003 ,

. 11 Within the context of HCI , a website utilizes output (text , graphics sound , music , speech , color , animation , still pictures , moving video and input (text [keyboard , handwriting] , gesture [mouse , pen , dataglove eye-movement] , audio [voice or sound] ) media to produce an effect on the user

Most literature investigates the tokens of user-friendliness in...