evaluation report

NAME : xxxxxxxxxxx

DEGREE : xxxxxxxxxxxxxxxxx

SUPERVISOR : xxxxxxxxxxxxxxxxx TITLE : EVALUATION AS AN ESSENTIAL

COMPONENT OF ANY

COMMUNICATION CAMPAIGN

STUDENT No

INTRODUCTION

This is meant to analyze the role evaluation in media relations campaigns . It is an

evaluation of media campaign with specific focus on the campaign done by Electronic

Frontiers Australia (EFA , an Australia-based NGO working on the online liberties and

rights of all Internet users . Its campaign is entitled Generation Z that is teenagers

between the ages of thirteen and eighteen years . The campaign 's

overall intention is to create an

impression of personal responsibility among members of the target group by inculcating a sense

of discipline . It is also meant to inform Generation Z about the disadvantages of

irresponsible use of the internet then inverse their awareness in utilizing Internet content . In

to achieve the campaign objective , it is necessary to involve parents in the

process . Parents need to be involved in the process of monitoring their children 's

internet use and also by teaching them how to use the internet in the most appropriate way

The campaign aims at creating appropriate communication channels for this target population so that they can adequately develop desirable internet communication plans of action

This campaign will be an opposition to government policy because it will be different from that of the government policy which advocates for internet control through external rather than internal mechanisms

Communication practitioners focus a great deal on the best ways to deliver communication strategies that are able...