evaluate the use of visual and verbal strategies in the construction of news.

Evaluating the Use of Visual and Verbal Strategies in the Construction of News

What makes the use of visual and verbal strategies in news construction so important ? The answer has to do with the fact that what makes any good news item attractive is its ability to capture and retain the attention of the audience . There are many ways you can use to get your audiences attention , but visual and verbal strategies have been tested and proven to be the most effective

Any news item in the print media , radio or television

, however news worthy it might be , will not be taken with the seriousness it deserves if visual and verbal cues are not used . The human mind reacts to more readily to statements which are accompanied by powerful verbal and visual connotations than it does blank , or what Simmons calls `imageless ' statements

News s utilise pictures as a means of capturing attention Televisions on the other hand make use of moving images , or what is commonly known as video . Pictures speak a thousand words , moving images speak millions . Images , whether still or moving , are indispensable in the media industry . These are not only appealing to the eye and /or ears but they also help the reader , viewer and listener to grasp the message better

Television journalists usually use videos taken from the source area of the news material . It would be very monotonous and even tiring if TV news lacked live shots of their news . These videos serve the...