Paper Topic:

environmental scan

Running Head : Environmental Scanning

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Environmental Scanning

American Motor Corporation (AMC ) was an American Automobile Company that was formed in 1954 by the merger of the Nash Kelvinator Corporation and the Hudson Motor Car Company . This was the largest Company to be formed by Merger in the history of US by this time . When the merger was completed , Hudson 's chief Executive officer , A .E Barit was retained as a consultant and given a seat on the board of Directors in the new

company , and Nosh 's George W . Mason was made president and chief executive officer of the new concern

During the Merger Mason believed that only chances of survival for American remaining independent automakers was for them to join forces in one large , multi-brand and auto giant that could be capable to challenge to three giant companies such as general motors , ford and Chrysler . He also entered into some local talks with James , J . Nance of Packard to outline his strategic vision . Nance accepted the offer and in turn plans were made to buy Packard ultramatic automatic transmissions and Packard V8 engines for certain AMC products

Product Development

The American motors combined the Nash and the Hudson product lines under a common manufacturing strategy , while retaining both Nash and Hudson established dealer nut work , beginning in 1955 . They produced Rambler Model , which was fast selling . However for the 1958 model year the Nash and Hudson brands were dropped in favor of the popular Rambler name , which became a marque in its own right . This later on was also dropped because of the invention of another fast selling product . There were only few modifications that were made to the Nash Rambler and the name changed to Rambler American . The leadership now changed to be under George W . Romney . The products were now selling highly in the market and this led to decline in sales of the American products that formed from the merger

The declining sales and competitive auto market in the United States forced the America Motors Corporation to seek a partner in the late 1970s , which led to a tie-up with France Renault in 1979 .In an effort to stay competitive , American motors produced a wide range of products during the 1960s . In the early times of the decade , sales were strong and its ramblers were ranked in third place among domestic automobile sales . Romney 's strategic focus was very effective and the company realized heavy profits . It therefore became debt free . However Romney later resigned to via for Governor of Michigan and was replaced by Roy Abernetly . Roy Abernetly was the American motors corporation sales executive

Roy believed that AMC 's reputation of building reliable economical cars could be translated into a new strategy that was to attract different buyers since they traded up into large and expensive vehicles . A part from just competing with the Ford 's new pony car , American Motors Corporations ' family sized car also provided personal luxury . This...

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