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Paper Topic:

environmental psychology: office color, lighting, layout

ENVIRONMENTAL PSYCHOLOGY

The psychological effects of work environment

A brief study on the effects of color , lighting and layout

on work environment

Studies conducted in the past few decades on the lifestyle of people indicate that the buildings and environment they live , work or study , affects their productivity , satisfaction and learning levels . The relationship between the physical environment and office work efficiency have also been studied extensively to determine the role of lighting , partitions and color . Such findings are being applied to improve the modern office environment . The physical work

br environment has an immense effect on employees and work groups . The effect of the design , ambience , lighting and aesthetics in an organization has been well recognized in almost all organizational behavior studies related to marketing and retailing . These factors affect the work environment , employees ' attitude , task performance and job satisfaction . The effectiveness of organizations in terms of productivity , satisfaction and organizational functioning , depend to a good extent on the environmental features

The capability of the surrounding environment to create a pleasant and receptive image is important mainly to service businesses like hotels , restaurants , professional offices , banks hospitals etc (Bitner 1992 . Here the service is generally offered and consumed simultaneously , the consumer experiencing the within the firm 's physical facility . Environment strongly influences the interactions between the user and provider from social and professional angles . When this influence is positive , there are more chances that the marketing outcome is also positive . But when the influence is negative the marketing outcome is more likely to be negative too . The Signage lighting , color , layout , textures , decorations , pictures etc , are all controllable to produce desired effects . The way these are presented can bring about an intended match between user and provider anticipated perceptions , which transforms to powerful impact on marketing results Offices had started migrating from the fixed wall private type enclosures to the open-plan workplaces around the mid 1970s , due to decreased construction and maintenance costs . The characteristics of the physical settings in the office affects the levels of interpersonal contact . The open plan workplaces offered more flexibility and facilitated better communication between individuals and groups due to removal of barriers . However , the communication in open plan workplaces is always subject to privacy risks (Kupritz . The removal of the four walls and door affects the privacy of employees , who feel that open plan cubicle workplaces have indeed reduced communication , as these don 't support confidential conversations . An interesting correlation to this shortcoming is observed from the research done by the Buffalo Organization for Social and Technological Innovation (BOSTI , which concluded that nearly two-third of workers in open type offices are often distracted by conversations going around them . The research emphasized on the need of a distraction free environment , which it said was the most important factor affecting individual performance and group performance

The need for greater privacy and fewer distractions in the office environment was addressed by providing visual privacy and soundproofing . Toppers were introduced that offered workstations a partial roof . Frosted glass...

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