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Running head : E-COMMERCE AND E-BUSINESS

The brief guide to e-commerce and e-business

Amr Marzouk

Tanta University , Egypt Abstract

Lots of people around the world think that online business is very easy and creating a successful e-business project maybe easier and more profitable than regular business , but it 's not the case because e-business needs the right planning to be successful . The online business has its own advantages and disadvantages but you must be more aware of the disadvantages

What do we need to create a successful

business website

You cannot be successful online without having money or traffic to support your business but one of them is just enough . Generally , the cost of technology and e-business seems so much lower than a regular one , renting a physical place for the project must cause thousands on the short term but renting a domain could cost sometimes under 100 per year . Also the costs of advertising , materials and labor are dwarfed in e-business as a little amount of money for advertisement with smart management could get you an international fame , also many times there are no materials needed especially when the product is electronic and also many times you don 't need labor as technology does everything automatically . Even if you got the domain , the money and the traffic your website must be professionally and well-designed , there are many softwares out there that give the ability to design websites with no need to have a knowledge about HTML , but you will not get the professional look for your website without enough knowledge of HTML or hire someone to do that job for you . The website 's sections must be well-organized and it is better to make a sitemap for the website

In to make a good marketing we must build a marketing strategy that depends primarily on SEO which means "Search Engine Optimization , or improve the website to get a better position in search engines because whenever somebody wants to search for related to my website , he will find me (FAQ , 2007

Also not to forget e-mails with some techniques could drive customers , putting the word (you ) in the title could raise the opening rate up (Marketing , 2008

What things that we should be aware of

Choosing what to sell and how to sell it online is very important to consider , because there are some products that could be not very popular to be bought over the Internet like fast foods or everyday-life products like vegetables , fruits and food stuff because it 's not practical , while some products out there are very popular to be demanded online like hotels reservations , travels , real estates and anything like e-books or information . 33 of usage of Internet in Canada is searching for information (Shenton , 2000 ,

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And for Grandmas Treats it is a big chance to success because many people are ready to pay for recipes . We must also remember that how you sell the product is very important because there are...