eBusiness - Free Email Google MSN and Yahoo!

e-Business- Free Email Google MSN and Yahoo

Contents

TOC \o "1-4 " \h \z HYPERLINK \l "_Toc3 " I-Case Analysis PAGEREF _Toc3 \h 2

HYPERLINK \l "_Toc4 " 1 . Introduction PAGEREF _Toc4 \h 2

HYPERLINK \l "_Toc5 " 2 . External Environment PAGEREF _Toc5 \h 2

HYPERLINK \l "_Toc6 " 2 .1 E-mail Market PAGEREF _Toc6 \h 3

HYPERLINK \l "_Toc7 " 2 .2 Online Advertising Market PAGEREF _Toc7 \h 4

HYPERLINK \l "_Toc8 " 2 .3 Other Related Markets PAGEREF _Toc8 \h 5

HYPERLINK \l "_Toc9 " 3 . Competitors Analysis PAGEREF _Toc9 \h

6

HYPERLINK \l "_Toc0 " 3 .1 Market Share Analysis PAGEREF _Toc0 \h 6

HYPERLINK \l "_Toc1 " 3 .1 .1 Search Market PAGEREF _Toc1 \h 7

HYPERLINK \l "_Toc2 " 3 .1 .1 Online Advertising Market PAGEREF _Toc2 \h 7

HYPERLINK \l "_Toc3 " 3 .1 .3 Web-Based Mail Market PAGEREF _Toc3 \h 8

HYPERLINK \l "_Toc4 " 3 .2 SWOT Analysis PAGEREF _Toc4 \h 9

HYPERLINK \l "_Toc5 " Google PAGEREF _Toc5 \h 10

HYPERLINK \l "_Toc6 " Yahoo ! PAGEREF _Toc6 \h 10

HYPERLINK \l "_Toc7 " Hotmail PAGEREF _Toc7 \h 11

HYPERLINK \l "_Toc8 " 4 . Conclusion PAGEREF _Toc8 \h 11

HYPERLINK \l "_Toc9 " II- Case Questions PAGEREF _Toc9 \h 12

HYPERLINK \l "_Toc0 " Q1 : How relevant are email services (free and otherwise ) in the e-business world ? PAGEREF _Toc0 \h 12

HYPERLINK \l "_Toc1 " Q2 : Why did Google decide to enter the already crowded email market ? PAGEREF _Toc1 \h 12

HYPERLINK \l "_Toc2 " Q3 : What new innovations has Google brought to the market , if any ? PAGEREF _Toc2 \h 14

HYPERLINK \l "_Toc3 " Q4 : What are the relevant differences among Google email service and the others ? PAGEREF _Toc3 \h 14

HYPERLINK \l "_Toc4 " Q5 : Among the three leading providers which one has a distinct competitive advantage ? PAGEREF _Toc4 \h 15

HYPERLINK \l "_Toc5 " References PAGEREF _Toc5 \h 16 I-Case Analysis

Introduction

With the introduction of Gmail , many questions were raised concerning the free web-based email services . This aims at analyzing the case of free email service provided by the main three competitors- Google MSN , and Yahoo . So , the starts with an external analysis for the related online markets . Then , it analyses the competitors ' situation and finally it ends with a conclusion and gives answers to the case questions

External Environment Source : Yankee Group and Interactive Advertising Bureau (cited in Marketingcharts .com , 2008 a

To effectively analyze this case , many facts should be realized before analyzing the situation of the three main competitors such as e-mail market and advertising market . There is a simple fact concerning the online market has to be mentioned first , according to estimations of Miniwatts Marketing Group (2008 , world Internet users in the first quarter of 2008 reached 1 ,407 billion users with 290 growth rate from the year 2000 and the highest penetration rate (73 .1 ) came from users in North America ' also , according to the Yankee Group and Interactive Advertising Bureau , there is a positive relationship -as shown in figure 1- between online population and online advertising revenues (cited in , Marketingcharts .com , 2008a

This means...