e-commerce company

Running Head : E-COMMERCE COMPANY

E-Commerce Company

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Several online companies are utilizing e-commerce in to increase their profits and income . There are issues behind the implementation of e-commerce strategy in to achieve positive results such as lower production costs , better information and management system globalization , and better business strategy

Strategies involved in e-commerce include the implementation of a secure website with proper digital certificates and security protocols development of databases to maintain all

the transactions performed using the e-commerce mechanism , design of an user interface to be friendly and easy to operate by customers , design of a website that can attract and bring more customers , and introduction of attractive shopping carts to enhance a customers ' online shopping experience

The four infrastructures of e-commerce strategy include technology capital , media , and public policy . E-commerce manager must focus on the technology consisting of computer hardware , servers , Internet , routers software , and communication technology because it is important for the development of a viable vision and strategy (Rayport Jaworski , 2002 He or she must consider capital because it will be used to secure funding for an e-business and subsequently value that business (Rayport Jaworski , 2002 . He or she should also enable to make choices about the types of media used such as print , audio , and video and editorial policy such as style , content , look , and feel (Rayport Jaworski 2002 . He or she should also be...